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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Customer Experience Africa Awards return for 2nd Edition

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

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#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Bizcommunity.com #BizTrends2025 Sponsors announced and categories still open for Curating the Future

21 Nov 2024

Kantar Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

Human8 Human8 and L’Oréal win 2024 Esomar Award for pioneering consumer empathy programme

20 Sep 2024

Tag Collective: Innovation for Africa

Tag Collective Tag Collective: Innovation for Africa

26 Jun 2024

Unlocking the potential of communities in Africa

Human8 Unlocking the potential of communities in Africa

26 Jun 2024

Kantar Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Dentsu Africa's creative future: Leading the world through innovation and collaboration

12 Jun 2024

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Digital advertising group Aleph launches payment unit

18 Aug 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Jacques Celliers, CEO of FNB. Source: Supplied

FNB eBucks recognised as loyalty champion in global awards

20 Jun 2022

Using data to inform customer journey planning from a cultural perspective

Using data to inform customer journey planning from a cultural perspective

Virginia Alvarez 4 Nov 2021

The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Image source: .

How digital research is best positioned to understand African consumers

23 Jul 2020

Customer experience will help retailers overcome the financial hit from coronavirus

Customer experience will help retailers overcome the financial hit from coronavirus

Frederic Dimanche 6 Jul 2020

The 50-year evolution of the Game brand

26 Jun 2020

More news

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Customer Experience Africa Awards return for 2nd Edition

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

Digital advertising group Aleph launches payment unit

18 Aug 2023

Brands must balance digital innovation and trust to serve Africa's consumers - study

Brands must balance digital innovation and trust to serve Africa's consumers - study

17 Apr 2023

Jacques Celliers, CEO of FNB. Source: Supplied

FNB eBucks recognised as loyalty champion in global awards

20 Jun 2022

Using data to inform customer journey planning from a cultural perspective

Using data to inform customer journey planning from a cultural perspective

Virginia Alvarez 4 Nov 2021

The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

The 5 habits of highly effective advertisers

The 5 habits of highly effective advertisers

Daren Poole, Kantar 14 Apr 2021

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continent

Ndeye Diagne, Kantar 28 Oct 2020

1 in 4 consumers tried a new brand during pandemic - global report

12 Aug 2020

Image source: .

How digital research is best positioned to understand African consumers

23 Jul 2020

Customer experience will help retailers overcome the financial hit from coronavirus

Customer experience will help retailers overcome the financial hit from coronavirus

Frederic Dimanche 6 Jul 2020

The 50-year evolution of the Game brand

26 Jun 2020

#LockdownLessons: Companies putting the grit in integrity

#LockdownLessons: Companies putting the grit in integrity

Bizcommunity.com 26 May 2020

SA's 2Engage plans for further growth in Africa and abroad

SA's 2Engage plans for further growth in Africa and abroad

12 Feb 2020

Innervation acquires loyalty business from Tritech Media

Innervation acquires loyalty business from Tritech Media

4 Feb 2020

#BizTrends2020: Africa's double-edged consumer demand

#BizTrends2020: Africa's double-edged consumer demand

Ailsa Wingfield 6 Jan 2020

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

Image source: Gallo/Getty Images.

2020: Building the emotive link between customers and our brands

Alan Radmall 12 Dec 2019

Using data analytics and CRM to drive customer centricity and win loyalty

Using data analytics and CRM to drive customer centricity and win loyalty

Jessica Tennant 3 Dec 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"

Leigh Andrews 15 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Image credit: Joshua Rodriguez on Unsplash.

How businesses can create lasting impressions, retain customers for a long time

Mark Wilson 25 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

WhatsApp revolutionising business communication

25 Sep 2019

#GartnerSYM: Offering the 'everything customer' the multi-experience

#GartnerSYM: Offering the 'everything customer' the multi-experience

Leigh Andrews 17 Sep 2019

Image credit: Thought Catalog on Unsplash.

Do you know what your customers want their customers to experience?

Jane Stevenson 3 Sep 2019

Image credit: Zoe Holling on Unsplash.

Key findings from Warc's 2019 Future of Strategy report

28 Aug 2019

Image credit: hj barraza on Unsplash.

Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

Johanna McDowell 19 Aug 2019

Customer engagement in an omnichannel world

Customer engagement in an omnichannel world

Mo Areff 13 Aug 2019

Image credit: Tumisu from Pixabay.

Here's what SMEs need to know about using their customer communication channels effectively

Greg Chen 2 Aug 2019

Image credit: Franki Chamaki on Unsplash.

There is no such thing as market saturation

Bogosi Motshegwa 30 Jul 2019

5 ways to drive growth through customer retention

5 ways to drive growth through customer retention

Kirsty Sharman 25 Jul 2019

3 steps towards 'glass boxing' your company with a Biz Press Office

3 steps towards 'glass boxing' your company with a Biz Press Office

Bizcommunity.com 23 Jul 2019

There's a need for more disruption in Africa's tech scene

There's a need for more disruption in Africa's tech scene

Olukayode Kolawole 22 Jul 2019

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