CRM Digital Manager (6-Month Contract)

• A bachelor’s degree (preferably a commercial one)
• 4-7 years of experience in consumer behavior analytics
• Strong Quantitative and Analytical skills
• Experience with collaborating with External Agencies
• Working knowledge of CRM Data Systems
• Experience in Customer Acquisition Tactics
• E-commerce Experience (An advantage)

• Implement the various briefed business unit campaigns
• Provide behaviorally primed potential audiences
• Regularly provide insight-led campaign reports and help make any tactical corrections as necessary
• Provide budget recommendations per campaign
• Manage a hardworking CRM team
• Proactively provide the business units with opportunities for experimentation with audiences
• Manage the alignment of campaigns to relevant audiences, driving optimal cost per lead matrices
• Seek out industry trends and emerging new technologies

• Customer relations
• Data analysis
• Digital media
• Campaign creation
• Digital marketing
• Marketing