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Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

1 day

Under The Tongue, the untold story of the adidas Predator football boot

Under The Tongue, the untold story of the adidas Predator football boot

9 Dec 2024

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: The Good Things Guy Re.Bag.Re.Use was the only winner from Africa in the Global Alliance World Public Relations and Communication Awards 2024

Re.Bag.Re.Use: Africa's only winner at the Global Alliance World PR and Communication Awards 2024

28 Nov 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Source: © Showmax MultiChoice SA and Showmax CEO, Marc Jury has resigned

Marc Jury, MultiChoice SA and Showmax CEO, resigns

22 Nov 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Bizcommunity.com 21 Nov 2024

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

International

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

1 day

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

2 days

https://communities.springernature.com/

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

More news

Under The Tongue, the untold story of the adidas Predator football boot

Lifestyle

Under The Tongue, the untold story of the adidas Predator football boot

9 Dec 2024

Nike shakes up leadership in efforts to revive sales

Retail

Nike shakes up leadership in efforts to revive sales

20 Sep 2024

Source: Brics Competition Law and Policy Centre.

Finance

Brics and China unite for a groundbreaking commodities exchange system

19 Sep 2024

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

Lifestyle

Africa Creatives Alliance launched to harness Africa's creative and cultural sectors

18 Sep 2024

Huawei's Watch Fit 3 is a very well packaged and priced fitness wearable

ICT

Huawei dominates global wearable market

Lindsey Schutters 12 Sep 2024

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