I play a game with my 10-year-old on the way to school to alleviate the monotony of traffic. She calls it the ‘spot the car’ challenge. We look for pink, purple, or turquoise cars, and the first to spot 10 wins. It's good we don't have to find white, black, or silver cars, or the game would be over in two minutes. We’re overrun by them! And you might have noticed that they’re all starting to look the same. It’s true that car design and production teams are following the same processes to make cars safer, more aerodynamic and fuel efficient. But the result is that Jeeps are starting to look like VWs, and Hyundais are starting to look like BMWs. Look around and you’ll see this trend of ‘averaging’ everywhere: in interior design, coffee shops, restaurants, food photography, office spaces, Instagram posts, clothing, architecture, logos, and advertising. We’re inundated with more messaging and noise than any generation before, but all of it is converging to more of the same, more bland. 19 Nov 2024 Read more At some point (hopefully not too often), we've all sat through a presentation in which we were bombarded with facts, data, and information that was loosely packed together but failed to tell a connected story. Often, these sessions are characterised by the erroneous and interchangeable use of concepts like observations, insights, takeouts, and human truths, where there is little connection between them and the absence of a useful 'so what'. The misuse of these concepts is not only problematic from a definition point of view. The biggest shortcoming is what is missed when they are not understood and therefore not applied appropriately for their intended purpose. 17 Sep 2024 Read more We’ve all experienced situations at home, at work, around the braai, in the WhatsApp group or wherever, where every proposed solution or “oh what if we...” is met with that ever so final “we can’t do that, because…”. While frustrating in everyday life, for organisational culture, this mindset can be dire. 22 Aug 2024 Read more A few months ago, I was in a meeting with the strategy chief of a leading agency who vehemently confronted me for suggesting that their newly won client (the biggest brand in the category) could be a challenger. They claimed that this would go against the principles of the book. Technically, they are correct if we refer to page 26 of the second edition of Eating the Big Fish: The Three Criteria for a Challenger Brand. 3 Jul 2024 Read more Calybre, a newcomer to the data consulting market, knew they needed to get it right from the start when launching their business into a highly competitive industry. They approached eatbigfish (represented in Africa by Delta Victor Bravo) to help them distil and consolidate their brand story in a clear, impactful way that would resonate with their target audiences (both internal and external), while remaining true to their core values. 3 May 2024 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 28 Aug 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 21 Aug 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 14 Aug 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 7 Aug 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 31 Jul 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 24 Jul 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 17 Jul 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 10 Jul 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 3 Jul 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 28 Jun 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 20 Jun 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 12 Jun 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 5 Jun 2023 Read more The world remains uncertain, and businesses must adapt to new and unpredictable economic, geopolitical and environmental realities. Against this backdrop, it's important to pay attention to the new (and renewed) challengers emerging and primed to disrupt categories in 2023. These companies are finding opportunities in the uncertainty, breaking with expectations, and not just meeting the needs of a fast-changing world but shaping its future. 30 May 2023 Read more Grocery is by no means a category short of disruption, or investment. Venture-backed grocery companies raised over $10bn of funds globally in 2021, with new entrants seemingly arriving as quickly as your next pint of milk. 6 May 2022 Read more Around the 19th century, the price of tea in China was a fervently discussed subject for the British House of Commons. Its ferocious trade, and tightly controlled markets made it a hot topic, to the extent that to ask someone 'What it had to do with the price of tea in China', was the ultimate snub indicating you thought their comments entirely irrelevant. And whilst this diss may have faded into obscurity, the epic rise of the Chinese coffee market may be a suitable modern-day update. 28 Apr 2022 Read more Thursday combines witty observations of dating in your 20s, talk-worthy marketing stunts and authenticity to bring a new dating experience to life - but for just one day of the week. 20 Apr 2022 Read more No list of predictions for 2022 is complete without highlighting NFTs (non-fungible tokens), the unique digital art stored on the blockchain that's currently trading for eye-watering prices. A digital picture of a cat for $172,000? Nope, me neither. 11 Apr 2022 Read more One thing we've become able to rely on is uncertainty. But with uncertainty comes opportunity, and 2022 sees new technologies and business models emerging and taking hold that are likely to radically alter our lives. We're seeing a shift to a greener economy, the transition from fuel to lithium, the rise of the metaverse, the growth of decentralised finance and gaming and debate around the significance of NFTs. But while technological advances quickly fade into the background of the everyday becoming normalised, it is often the companies with a particular mindset and behaviour that drive forward and signpost our collective progress. To decide this year's top twenty, eatbigfish. researched hundreds of companies globally for brands with the ambition, clarity and confidence to match the innovation that surrounds us. 1 Apr 2022 Read more 'Disruption' has become such a buzzword, pervading everything from the hotel industry to mayonnaise marketing, that people have begun to assume that it's the goal of challenger brands. But challenger brands can't let themselves become swept up in the mania for disruption. 25 Feb 2021 Read more The World Economic Forum has started The Great Reset initiative to urgently facilitate cooperation between global stakeholders in managing the consequences of the Covid-19 crisis. In such a context, no-one can predict what 2021 holds. However, the one thing we do know for sure, is that how we make business decisions has to change and that those who challenge the complacency, the conventions, the contradictions and asymmetries in the categories in which they operate, are better set for success. Here are five brands we believe are worth watching in 2021. 19 Jan 2021 Read more Making person-to-person connections through real care and commitment 11 Dec 2020 Read more This year has been one for the books. 8 Dec 2020 Read more Taking something important, previously accessible only to the privileged, and making it available to a wider range of people 23 Nov 2020 Read more Standing up for those who have historically been excluded to create meaningful, sustainable change. 9 Nov 2020 Read more The interactive, digital programme introduces organisations to the dynamic Challenger mindset and behaviours. 14 Oct 2020 Read more Provoking category norms to benefit more people
Simply, it's that simple. 7 Oct 2020 Read more Changing communities through an ambitious, relentless cause 16 Sep 2020 Read more The chicken that crossed the road and lived to tell the tale. 20 Jul 2020 Read more Breaking through by changing behaviour 1 Jun 2020 Read more When true irreverance makes for unshakable relevance 21 May 2020 Read more Sometimes local travel, isn't about travelling at all. 28 Apr 2020 Read more The Next Generation challenger questions the appropriateness of the market leader - or even the whole category - for the times we live in today. It can elegantly position the incumbent as perfect for a time gone by, but new times call for new brands and services. The world's changing - let's move on, people! 25 Mar 2020 Read more Challenger Brands to Watch is our annual shortlist of the challenger brands we expect to make a huge impact in the year ahead. We handpick our challengers looking at various criteria including innovation, market differentiation, perceived momentum, scale and anticipated impact. 7 Feb 2020 Read more Who are you and what business are you going to be in 2020? Is next year your time to be a challenger? 27 Nov 2019 Read more Overthrow II, by eatbigfish. and PHD Worldwide, explores 10 types of challenger strategy. 11 Nov 2019 Read more Small, scrappy underdogs, right? Disruptors? Challengers? Aren't they the same thing? With "challenger brand" returning 120 million results from Google this morning, it's no surprise that some myths and misunderstandings surround the topic. As a consultancy specialising in this subject, we've compiled a list of six of the most common we've encountered, and our experience of the reality. 1 Nov 2019 Read more In our previous article, 'What is a challenger brand?', we described the Challenger Strategic Approach and the Eight Credos of successful challenger behaviour. 25 Oct 2019 Read more Reversing the food chain is never easy. This is especially true on the African continent where many categories are dominated by large legacy businesses. It's not just that these brand leaders are bigger and enjoy proportionately greater benefits; it's that the superiority of their advantage increases almost exponentially, the larger they get. 18 Oct 2019 Read more |
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