HOMEMAKERS' Managing Director Ray Abrahamse, “Our new mark and positioning theme symbolises how we have grown and changed to meet the higher expectations that customers have. The end result is a contemporary and consumer friendly look and feel that we are proud of.”
As of 1 May 2008, the company is simply be known as HOMEMAKERS and will consist of three divisions: Homemakers Print (HOMEMAKERSfair, HOMEMAKERStalk and HOMEMAKERSliving), Homemakers Events (HOMEMAKERSexpo) and Homemakers Digital (HOMEMAKERSonline and HOMEMAKERSmobi).
Homemakers Print
- HOMEMAKERSfair
HOMEMAKERSfair is South Africa's largest direct response home lifestyle magazine with a staggering 64% market share. The publication has, for the past 26 years, provided an unbeatable service to both consumers and advertisers. HOMEMAKERSfair is distributed to more than 740 000 homes.
- HOMEMAKERStalk
The homeTALK publication has been part of the Homemakers Fair family since 1983 and has been changed to HOMEMAKERStalk to fit in with the new brand strategy adopted by HOMEMAKERS. This direct response magazine boasts a distribution of more than 580 000.
- HOMEMAKERSliving
Complex Living magazine has a distribution of 85 000 to some of Johannesburg's upmarket areas. The publication has changed its name to HOMEMAKERSliving to position itself within the new HOMEMAKERS brand strategy.Aimed at diverse residents ranging from entry level buyers to the lucrative middle and upper class who have opted for complex and estate living,the publication's A5 format with direct response advertising and relevant editorial is ideally suited to the target market.
Homemakers Events
- HOMEMAKERSexpo
HOMEMAKERSexpo presents the biggest and most comprehensive home lifestyle shows in the country. Attracting over 2000 exhibitors on 75 000m², each year the shows draw over 200 000 visitors. This ever popular exhibition is South Africa's premier home lifestyle consumer show and attracts market leading interior and exterior home improvement exhibitors making it increasingly appealing to the SA consumer.HOMEMAKERSexpo is the only national group of shows in South Africa, with expos in all major economic centres including: Johannesburg, George, Cape Town, Pretoria, Port Elizabeth, Durban and the Vaal Triangle.
Homemakers Digital
The revolutionary advances in communication technology have changed how people obtain and apply information. With that in mind, HOMEMAKERS is proud to announce SA's first home improvement internet portal; www.homemakersonline.co.za as well as SA's first home improvement Mobizine.
- HOMEMAKERSonline
Advertise or search for home improvement products or services on www.homemakersonline.co.za. It's packed with trends, ideas and information on products and services to assist consumers with all their home improvement needs. The website is updated regularly, to keep the information current and a monthly newsletter will encourage subscribers to visit the website regularly.
- HOMEMAKERSmobi
HOMEMAKERSmobi is the answer to home improvement product and service needs on the go. It's the largest mobile home improvement directory with thousands of related products and services. Simply SMS ‘Home' to 36744 at the cost of R5.00. Once downloaded, you will always have this info on your phone, which will be updated regularly.
HOMEMAKERS has certainly grown into an innovative media company and recently moved into the upmarket Infinity Office Park in Meyersdal. HOMEMAKERS seeks to uncover and embrace new opportunities and technologies to get advertisers closer to their customers.
For more information go to www.homemakersonline.co.za.
