The global competition recognises and celebrates best-in-class package redesigns, and the business impacts they make for their companies. This year’s winners include brands that delivered innovative and creative packaging with design concepts that reflected brand vision while supporting the shopper journey.
Following the review of over 100 submissions, the NielsenIQ team used the company’s proprietary Retail Measurement Sales (RMS) data to identify brands demonstrating increase in sales after launch of updated package designs. In addition to evaluating RMS data, NielsenIQ experts evaluated the package redesigns for alignment with pack principles and also role fulfillment across the shopper journey. The results unveiled 18 winners across various CPG categories with excellent designs and a measurable increase in sales.
“We are so excited to be back with the NIQ Design Impact Awards. We spend our days helping clients maximize the impact of their packaging design. Here is the opportunity to really step back and celebrate the power that great packaging holds and the companies that have done it well.” said Andrea Fraboni, vice president and global leader of Pack and Design Solutions at NielsenIQ.
The winners of the 8th Annual NielsenIQ Design Impact Awards* are:
- Arctic Gardens (parent company: Nortera Foods)
- Amy’s Family Size Entrées (parent company: Amy’s Kitchen)
- Stone Delicious IPA (parent company: Sapporo-Stone)
- Tic Tac Mints (parent company: Ferrero)
- Kraft Mac & Cheese (parent company: Kraft Heinz)
- Fanta (parent company: The Coca-Cola Company)
- Guaraná Antarctica Zero (parent company: AMBEV, AB-Inbev)
- Love, Nala (parent company: Love, Nala)
- Aurora (parent company: Aurora Alimentos Cooperativa)
- Kleenex (parent company: Kimberly-Clark)
- Know & Love (parent company: Southeastern Grocers)
- Status Deodorant (parent company: Tiger Brands Limited)
- Arm & Hammer Light Laundry In-Wash Scent Boosters (parent company: Church & Dwight)
- Natuê Snacks (parent company: Natuê Brazil)
- Schwip Schwap (parent company: PepsiCo)
- Sadia Full Meals (parent company: Sadia)
- Plantê Biscuits (parent company: Plantê AZ Food)
- Ovomaltine (parent company: Nestlé or Cargill or R. Twinning and Company Limited)
To learn more, sign up for our global webinar, being held 8 April 2025, at 10am. Click on the links below to register for the event.
APAC: April 8, 10 am Singapore time – click here.
EMEA: April 8, 10 am Central Europe time – click here.
NA: April 8, 10 am ET – click here.
Explore our package design research solutions, the NielsenIQ Design Impact Award, and learnings from this year’s winners.
About NIQ
NielsenIQ (NIQ) is a leading consumer intelligence company, delivering the most complete understanding of consumer buying behaviour and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together two industry leaders with unparalleled global reach. Our global reach spans over 90 countries covering approximately 85% of the world’s population and more than $7.2tn in global consumer spend. With a holistic retail read and the most comprehensive consumer insights, delivered with advanced analytics through state-of-the-art platforms, NIQ delivers the Full View™. For more information, please visit www.niq.com.
© 2025 Nielsen Consumer LLC. All Rights Reserved.
*All products and company names are trademarks of their respective holders. No affiliation or endorsement is expressed or implied.
