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Sanlam Fintech Press Office
Sanlam Fintech aims to democratise trusted financial advice, driving financial inclusion for all Africans through digital solutions, in a culture of autonomy, curiosity, and diversity.
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You built a great website, but my agent doesn’t care!
The internet as we know it is built for humans. Websites evolved from brochures to interactive experiences, designed with aesthetics, persuasion, and engagement in mind. Colours, fonts, layouts, and ads are meticulously crafted to capture human attention. But what happens when the primary user of the internet is no longer a human, but an AI agent acting on behalf of one? 28 Mar 2025 Read more

Uncovering your financial personality - How AI is reshaping personalised finance
At Sanlam Studios, we believe understanding a client’s financial personality is as crucial as understanding the markets. That’s why we’re excited to introduce a pioneering feature in our AI Coach: the Money Personality Assessment. 5 Feb 2025 Read more

The paradox of first-mover advantage
Being first to market with a new product or service is often celebrated as a strategic coup. After all, pioneers get to define their category, capture early adopters, and fend off competitors. But history is full of examples where being first didn't translate into lasting success. In fact, being the "first mover" can turn into a significant liability. 15 Nov 2024 Read more

Meet the Vanguards - Scaling opperations through autonomous agents
As our AI financial coach gains traction, the volume of interactions has made comprehensive quality assurance increasingly challenging. Our expanding client base has driven us to our scaling point, necessitating a tech-driven approach to maintain quality without proportionally increasing our workforce. 5 Aug 2024 Read more

David and Goliath 2.0 - A match made in heaven
Last week, I returned to my alma mater at Justin Siljuer's invitation to join him and his Stellenbosch Business School MBA class for a fireside chat on Digital Leadership. I discussed our work at Sanlam Studios and framed the discussion using the analogy of David and Goliath. Instead of being adversaries, they were partners leveraging each other's strengths to create a formidable force of innovation. 30 May 2024 Read more

Exploring the intersection of AI and traditional design in UI/UX
After reading the article How Generative AI is Remaking UI/UX Design on a16z, I felt a surge of inspiration to experiment with building UIs using AI prompting alone. Having honed my skills with MidJourney image prompting, I was curious about the potential of this technology in UI/UX design. So, I decided to dive in and see how hard it could be. 24 May 2024 Read more


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Email - az.oc.malnas@hcetnifolleH