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Starting her career at Multichoice, Elouise was bitten by the broadcasting bug, and no matter where her choices took her, she never wandered too far from the industry. From Multichoice to KTV, and onto the continent with M-Net and MTV Networks Africa, globally with MTN Irancell, then back to the south with SABC and TopTV, Elouise has gained invaluable experience over the years, which has served her well. Elouise attributes her success to being passionate about the industry and staying focused on the end goal. Although broadcasting/media and entertainment have always been her first love, Elouise has also managed to gain invaluable experience in the telecoms and financial services sectors.

Elouise is very passionate about brands creating and sustaining meaningful conversations with their consumers in order to generate ROI. The era where brands preached from pedestals is behind us and communication has become exciting again because consumers drive conversations and hold brands responsible for their behaviour. Elouise is keen to take brands to this level and make sure they always resonate with everyone they encounter. She has been privileged to do this as the Head of Marketing at the SABC where she drove brand and marketing strategies for 24 media brands. She is determined to continue driving brands that create value and help businesses achieve success in her new role as Managing Director for Ogilvy Johannesburg.

Elouise is an ardent runner, who also plays golf and when not being frustrated by this beautiful sport, she is a lover of books, music, people, life, love and laughter. Photography is another of her passions and she indulges this whenever a picture presents itself and equipment is close at hand.