The greatest ad campaign
Richard Shotton 9 May 2018
Richard is the author of The Choice Factory, a book about applying behavioural science to advertising. He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and, before moving into research.
Richard tweets about the latest social psychology findings from the handle @rshotton.
Richard Shotton 9 May 2018