Rico Basson has been the CEO of the newly formed industry umbrella body South African Wine since 1 June 2023. Before that, he was the Managing Director of Vinpro since 2012, following a career in the commercial banking industry, with a specific focus on agriculture and wine.
Over the past 10 years, Basson has successfully repositioned the Vinpro Group, associated businesses, and the SA wine and brandy industry by initiating a comprehensive strategic framework for 2025. This includes sound advocacy with various local and international stakeholders.
