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Using data to inform customer journey planning from a cultural perspectiveVirginia Alvarez 4 Nov 2021
From East to West: What the new Covid-19 consumer behaviour across Kenya and Nigeria means for brands on the continentNdeye Diagne, Kantar 28 Oct 2020
Customer experience will help retailers overcome the financial hit from coronavirusFrederic Dimanche 6 Jul 2020
#AfricaCom: "Every consumer today behaves like a millennial, your business needs to catch up!"Leigh Andrews 15 Nov 2019
How businesses can create lasting impressions, retain customers for a long timeMark Wilson 25 Oct 2019
Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environmentJohanna McDowell 19 Aug 2019
Here's what SMEs need to know about using their customer communication channels effectivelyGreg Chen 2 Aug 2019
